How Afuri Built a Luxury Website, CRM & Automated Client Journey
A connected digital ecosystem bringing together aesthetic services, memberships, lead capture, customer communication, marketing tracking, and brand consistency.
- 3+Core Website Experiences
- 4+Workflow Systems
- 1Connected CRM Hub
- 360°Digital Brand Journey
- Client
- Afuri Aesthetics & Wellness
- Industry
- Aesthetics & Wellness
- Location
- Sunrise, Florida
- Platform
- Website + CRM + Automation
- Focus
- Bookings + Memberships + Follow-Up
Turning a Premium Service Menu Into a Clear Digital Journey
Aesthetic and wellness clients often compare several treatments before making contact. The digital experience needed to reduce that uncertainty while preserving Afuri’s calm, high-end brand personality.
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Service Complexity
Complex Service Offering
Facials, injectables, laser, wellness, IV therapy, memberships, add-ons and specials needed a clear information architecture.
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Decision Friction
Trust Before Booking
Potential clients needed clear treatment purpose, experience, pricing, care standards and provider professionalism.
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Lead Capture
Manual Follow-Up Risk
Form submissions and membership enquiries needed immediate internal visibility and a repeatable follow-up process.
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Follow-Up & Marketing Disconnect
Disconnected Marketing
Website activity, Meta campaigns, email communication, CRM opportunities and Instagram needed to support one connected journey.
A Client Journey Built from Discovery to Retention
The strategy connected brand presentation, service education, booking intent, lead capture, CRM organization, and ongoing communication.
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Client-facing experience
Discover
Instagram education and the homepage introduce the brand.
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Understand
Service pages explain benefits, pricing and ideal client.
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Select
Facials and IV therapy are organized for comparison.
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Contact / Book
Forms and consultation actions capture intent.
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Connected infrastructure
CRM
Form context, notes and opportunity logic sit in one place.
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Follow-Up
Lead alerts, email sequences and routing keep contact moving.
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Retention
Return
Membership value supports recurring care.
One System Across Website, CRM & Follow-Up
The visible website was supported by GoHighLevel funnel settings and workflows that help the team capture, notify, nurture, and organize leads.
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Experience
Luxury Website Experience
- Homepage
- Treatment & service experiences
- Memberships
- Reviews
- Educational content
- Consultation CTAs
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Conversion
Service Pages Built Around Client Decisions
- Treatment goals
- Benefits
- Ideal client
- Duration
- Pricing
- Enhancements
- FAQs
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Infrastructure
CRM, Tracking & Lead Automation
- Form capture
- Internal notifications
- Contact context
- Meta Pixel & funnel tracking
- Opportunity management
- Appointment status logic
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Continuity
Nurture & Follow-Up
- Email sequences
- Waits
- Conditional branches
- Follow-up actions
- Goal-based paths
- Result-driven opportunity updates
From Separate Touchpoints to One Client Experience
Before
- Services presented as separate offers
- Visitors needed additional explanation
- Membership existed as a standalone offer
- Form activity required manual checking
- Follow-up was more manual
- Outcomes were less consistently organized
- Campaign visibility was limited
After
- Unified premium visual and messaging system
- Benefits, pricing, ideal client and FAQs structured on-page
- Membership value reinforced throughout the journey
- Automated lead notifications with contact context
- Structured nurture and routing
- Conditional opportunity and appointment updates
- Meta Pixel and funnel tracking foundation
- Connected Website + CRM
- Automated Lead Alerts
- Structured Follow-Up
- Centralized Opportunity Logic
- Campaign Tracking Foundation
- Cross-Channel Brand Consistency
The project transformed Afuri’s online presence into a connected client journey—where premium design creates trust, detailed service pages support confident decisions, and automation helps the team respond and follow up consistently.
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Design + Operations
A beautiful website becomes more valuable when CRM, forms, notifications and follow-up work behind it.
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Service Education
Clear benefits, pricing, ideal-client information and FAQs support confident treatment selection.
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Brand Consistency
Website, social media and booking touchpoints should communicate one consistent identity.
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Automation
Structured workflows provide better visibility and more consistent communication while preserving the human relationship.